Banca March and the Foundation of the Gran Teatre del Liceu sign a collaboration agreement to promote opera activity, with a financial contribution and the promotion of the artistic season. This alliance reaffirms the commitment to culture and artistic excellence, with the goal of consolidating the Liceu as a European opera benchmark.
Banca March and the Foundation of the Gran Teatre del Liceu have signed a collaboration agreement, under which the bank will make a financial contribution to the Foundation and promote the dissemination of the institution's opera activity. This one-year alliance will focus on promoting the artistic season and cultural activities developed by the Foundation.
This agreement marks a further step in the commitment of both organizations to artistic excellence and the enrichment of the cultural landscape. Banca March, a leader in private banking, wealth management, and business advisory services, strengthens its ongoing commitment to culture with this collaboration, actively engaging in the various activities organized by the Foundation.
José Cuevas, Deputy General Manager of Banca March and head of the Wealth Management area, stated: “At Banca March, support for culture is an essential part of our centennial philosophy, which is based on the joint growth of clients, employees, shareholders, and society at large. Thanks to this, today we are an undisputed leader in Private Banking, Wealth Management, and business advisory, highly focused on family businesses and entrepreneurial families. Signing this agreement allows us to contribute to the projection of the Gran Teatre del Liceu and support its initiatives, which are of great cultural interest.”
Valentí Oviedo Cornejo, General Director of the Foundation of the Gran Teatre del Liceu, remarked: “This collaboration with Banca March is a clear example of how the union between the cultural and private sectors contributes to creating a positive impact on society by driving projects that add value to the cultural life of Barcelona. At the same time, working with an entity like Banca March, with its cultural background, enables us to reinforce the Liceu’s commitment to artistic excellence, consolidating it as a European opera benchmark.”